Q2 2026 delivered 35 pieces of coverage across trade, business, and marketing publications. Key coverage drivers included the EY Entrepreneur Of The Year recognition for CEO Jeremy Fain (9 pickups across trade and business press), CTV performance release (5 pickups across IT Brief, CMOTech, Digiday, MarTech Cube, and The Agile Brand), and Digiday Media Buying and Planning Awards recognition as both a finalist and a winner. The quarter also featured a strong lineup of executive thought leadership, including Jana Jakovljevic's MarTech Series interview, Justine's Cannes preview with New Digital Age, Justine's AdvertisingWeek podcast, Jeremy and Michael Kassan's interview with Axios, Jeremy's interview with Fanatics and Digiday, and Jeremy's quote in Business Insider on the Cannes Pink Party.
Quarterly Goals & Focus Areas
Current priorities, key targets, and focus areas for this reporting period.
Q1 2026
Earned Coverage
pieces — Q2 2026
On-Message Hits
directly placed by SMG
Total reach
unique visitors (UVM)
Estimated earned media value
Estimated earned media value
Coverage Analysis
Coverage Theme Breakdown (Q1 2026)
Coverage By Month (Q1 2026)
★ June was the strongest month with 18 pieces — CTV release drove the bulk of pickups
standout placements
5 standout placements from Q2 2026. Click to expand.
Month in Review
- ›PR priorities included pitching Jeremy's EY Entrepreneur Of The Year recognition to business and trade press, pitching and coordinating Justine's Meet Edna podcast with AdvertisingWeek, and Axios briefing at POSSIBLE on how large advertisers must address AI capabilities.
- ›Coverage resulted in 15 pieces, headlined by the EY Entrepreneur Of The Year announcement's pickup across ten trade and business outlets, plus the Advertising Week podcast feature, and continued AudienceGPT trade coverage — driving the month to 82M+ combined UVM.
- ›PR priorities included CTV press release, Cannes assets, and Ancestry PR planning.
- ›A lighter month with 2 pieces — an AdExchanger industry mention on chatbots and adtech.
- ›PR priorities included a Digiday exclusive on the Fanatics CTV performance results, submitting the Digiday Media Buying and Planning Awards, Justine's Cannes interview with New Digital Age, and on-the-ground press coverage of the Pink Party at Cannes.
- ›Coverage resulted in 12 pieces — the strongest month of the quarter — led by Digiday's exclusive on the Fanatics CTV story and Digiday Awards recognition as finalist and winner, alongside Cannes Lions party coverage in Business Insider, and syndications, driving the month to 409M+ combined UVM.
Press release performance
EY Entrepreneur Of The Year Release
Coverage in: MarTech Cube · IT Brief US · CMOTech · TechDay US · ChannelLife US · eCommerceNews
Fanatics CTV Performance Release
Coverage in: eCommerce News · IT Brief · CMOTech · Digiday · MarTech Cube · The Agile Brand